Why 70–80% of Nigerian Shoppers Drop Off at Checkout (And How to Fix It)
If you run an eCommerce business in Nigeria, you already know the hustle: you spend on ads, push traffic to your store, people add items to cart… and then vanish at checkout. Research shows that 70–80% of Nigerian online shoppers abandon their carts at the final step. That’s like running a marathon, getting to the finish line, and then deciding to take a nap instead of crossing. But here’s the good news: fixing your checkout process isn’t complicated. With the right tweaks, you can cut your bounce rate drastically and recover lost sales. In fact, when I applied these fixes for a client, checkout abandonment dropped by 30% in just one week. Let’s break it down. 1. Simplify the Checkout Process Too many forms = too many drop-offs. Nigerian shoppers want speed, not paperwork. Every extra field (like “Company Name” or “Fax Number”) is another reason to leave. ✅ Action step: Ask only for essentials, name, email, phone number, and payment details. Keep it short and clean. 2. Offer Trus...